What should gap do

Its new CMO Mary Alderete told The Drum in an interview last year that it wanted to be the brand face of "modern American optimism" but it's anyone's guess how this will translate across the pond and help it compete with the brands that have eaten away its marketshare. Sharon Jiggins, chief marketing officer at FCB Inferno, is more positive on Gap's outlook, saying the end of its bricks and mortar operation gives it a "huge opportunity" to reinvent itself in the eyes of British shoppers.

Its Gapfit range is great, but is it showing it off as best it could? There is very little by way of body shape diversity," she says. Marketing can change the world. Register The Drum Plus. Digital Transformation A-Z Topics Ad of the Day. Ad spend. Ad tech. Agency culture. Agency models. Agency performance. Awards case studies. Brand purpose. Two women models. Play banner animation Pause banner animation Founded in a state of idealism, we are champions of individuality, pioneers of inclusivity, shapers of culture, forces for good and believers in possibility.

Gap continues to build on its heritage grounded in denim. Old Navy Chelsea storefront. Man smiling. It also has franchise agreements with unaffiliated franchisees to operate its stores throughout Asia, Europe, Latin America, the Middle East, and Africa.

The Company's omni-channel services, including curbside pick-up, buy online pick-up in store, order-in-store, find-in-store, and ship-from-store are tailored across its collection of brands. Retail Apparel. Contact Info. United States. Executive Leadership. Bobby L. Executive Chairman of the Board. Sonia Syngal. Chief Executive Officer, Director. Katrina O'Connell. Mark Breitbard. Nancy Green. New Stories. Gap Inc and OVS said on Wednesday they had agreed the Italian clothing retailer will acquire and run as a franchise the 11 stores the U.

British clothing retailer Next has struck a deal with Gap, to run the U. Stock Market. Industries to Invest In. Getting Started. Planning for Retirement. Retired: What Now? Personal Finance. Credit Cards.

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